Karen’s Opinion

I have come across a new type of advertising that is going to change the way a lot of companies get their name out there on the World Wide Web, (the Internet).

PayPerPost has announced the launch of PPP Direct. PPP Direct is the new way of advertising online where advertisers can contact a Postie, a person who writes for PayPerPost, directly and ask that Postie to write special posts on their blogs strictly for them.

Many advertisers have a favorite Postie whose blog fits the theme of their business. For instance, if an advertiser sells guitars he would love a Postie whose blog is all about music or even specifically deals with guitars. What a great match! The blogger who posts about guitars is already reaching an audience who is interested in what he has to say about the ins and outs of finding, selling, using a guitar. The advertiser is going to love being able to have those readers hear about his product through this Postie.

The honest approach in advertising is what makes this a better way to advertise than other ways like text links. We see links and boxes all over people’s blogs but we don’t really know if the owner of that blog really uses the product or not. If they do use the product we have no way of knowing if they liked it or not.

Another positive reason why this type of advertising is good is that it puts the advertiser in direct contact with the Postie. They can iron out any wrinkles in a post and improve an advertisement instead of paying for something that the Postie is frustrated writing about and the advertiser doesn’t really get what they wanted in an ad.

For us Posties, this is a great way to make more money for our posts. When an advertiser uses us by clicking our badge, we are able to keep the majority of the money the advertiser is spending. PayPerPost’s PPPDirect cuts out the middleman (including themselves) so that the advertisers get more bang for their buck and each Postie has the incentive to write the best possible post for the advertiser.

Maintaining the transactions through PayPerPost offers the Postie the security of knowing they will get paid and the advertiser is secure in knowing he/she will get what they paid for.

This is such a great program! I know that it will make me strive to become a better blogger so the advertisers will PICK ME! PICK ME!

As a small business owner, we have tried various types of advertising. We have had billboards all over the countryside. That was a treat to see our name in huge letters pasted onto a beautiful teal background. Billboard advertising is very expensive. Without some type of help from the large companies we are associated with, we would never be able to advertise that way.

We had premade commercials on our local tv station. That was an experience as we got comments on how lovely our children were and how shapely my legs were! For one, the children in the commercial were lovely but weren’t mine! My children are lovely too. Secondly the legs in the commercial were not mine either. I won’t go into a discussion here about vericose veins. LOL TV advertising is more expensive than billboard advertising!

We have had success in newspaper advertising and radio script advertising. How much of our client base is in the listening or readership area of those local venues is hard to tell. We keep plugging along with those types of ads in hopes that many customers will mention they were sent to us because of these ads.

With the Internet becoming more of a fixture in the consumer world, it is time to join those who sell on the web. I am looking into this with anxiety. I hope to be back with an update that says, it wasn’t a big deal. I will let you know.

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I would like to know how many bloggers use site maps to increase the chance of the search engines spidering your blogs. I am getting mixed views from different bloggers. Please tell me what you do and why. Thanks.

When companies use the internet to showcase their business they rely on the search engines to find their websites. After feeling cheated by some of the search engines because they felt that their websites were not being promoted when consumers looked for their products, a few, inspired gentlemen, went on their own to find a better way. Let’s just say they got fired up!

With their technological expertise, they were able to develope techniques to yield the best SEO results for online businesses. SEOhaus Search Engine Optimization delivers honest results and specializes in offering custom online branding and lead generation solutions for its advertisers.

I’m glad when people don’t settle and instead make the online marketing world a better one.

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