How Are You Recovering?
This is a Sponsored Post written by me on behalf of PBM Products. All opinions are 100% mine.
Hubby and I have been discussing how the economy is affecting our shopping habits. That led me to research Recession, Recovery & Store Brands as they apply to our family.
I’m embarrassed to admit I had never been the type of shopper who clipped coupons or compared prices. I work full time and when I go to the grocery, I want to get in and get out. The economy is forcing me to take a hard look at how I can save money. Our utility bills have increased. It takes more money to fill our gas tanks. You don’t want to get me started on how much our health insurance premiums have risen over the past year. We need to save money and I have a few ideas as to how we can manage that.
We can buy the lowest grade of gasoline for our cars. I read that it doesn’t make a difference in how cars run if you put a low octane fuel in them so why pay for the most expensive gasoline?
We can cut out the extra channels we pay for on our cable bill. We can turn out lights and unplug things when we go to bed. We can clip coupons and start buying store brands at the grocery.
I recently read an article that surprised me. I discovered that:
- 8 of 10 supermarket shoppers see no improvement in the economy, and 40% say things have actually gotten worse in recent months.
- 62% of consumers plan to buy more Store Brand products like Parent’s Choice as they deal with the tough economy.
- Shoppers who identify themselves as frequent buyers of store brands are at an all-time high (57% of shoppers)
- 43% of shoppers are trying Store Brands for the first time in categories where they used to buy only national brands.
- Virtually all (97%) of shoppers who switched to a Store Brand are happy with their new choice.*49% say their new Store Brand selections compare “very favorably”
^^ Up from 35% in June 2009
I plan to put myself in the percentage that makes better choices and buy store brands whenever possible. It is not a choice but more so a necessity.









I have opinions about everything. I do get compensated for some of my opinions. I'd love to hear your opinion on the things I discuss. Please leave me a comment. For more information about my disclosure policy click